Delta / Team USA
Champion
every journey.
I designed and adapted Delta Team USA venue creative, with the athlete leading each layout.
Los Angeles / Chase Kalisz. Animated portfolio mockup with day-to-night lighting and billboard floodlighting. The campaign artwork remains fixed and full bleed.
The focus
Keep the athlete, campaign message, and Delta partnership clear as the same creative moves between square, horizontal, and wide venue formats.
My role
I helped direct the on-campus campaign shoot, then designed and adapted Team USA venue creative with a focus on layout, hierarchy, athlete imagery, and format adaptation.
Selected formats
Square tower units
Horizontal return units
Wide avenue display
On set.
Before the rollout.
The campaign began with an on-campus shoot I helped direct. These views show the LED environment, athlete performance, and capture process behind the creative.
Design approach
Keep the athlete central.
Rebuild the composition.
Lead with the athlete
I gave the athlete the most space and let the headline support the image.
Keep a recognizable structure
The red, white, and blue palette, bold type, and partnership marks connect the different athlete layouts.
Adapt the hierarchy
I rebuilt the composition for each surface, from square towers to wide displays.
At Madison
Square Garden.
Square campaign creative for MSG venue boards, presented in its New York setting.
View original production layouts
Champion every journey.
Four athlete expressions, connected through typography, Delta branding, and a red, white, and blue palette.
A system that adapts.
I changed the composition to fit the space and kept checking that the athlete, message, and partnership still read.
