Delta / Seattle Seahawks
More miles.
That’s the catch.
A design system I created and evolved over roughly five years, bringing Delta and the Seattle Seahawks together across digital, email, and event creative.
The focus
I needed the passing-yards-to-miles offer to read clearly in small digital placements, email, and event signage, with both brands present.
My role
I created the 12Status design system and evolved it over roughly five years, merging Delta and Seahawks branding across successive campaigns.
Latest iteration
Digital display
Email header + footer
Vertical screen creative
Pull-up banner
The work shown is the latest iteration. Earlier campaigns included Geno Smith.
The business context / 2025–26 season
Fan loyalty.
Real participation.
The goal is to turn Seahawks fandom into SkyMiles engagement. I created and evolved the visual system that makes the offer recognizable across channels.
Season totals reported by Delta on August 28, 2026. Program-wide results include the broader team’s work; they are not attributed to design alone. Enrollments are not a count of new SkyMiles members. Read Delta’s results ↗
Design approach
One message.
A system of different reads.
Connect the two brands
I used Delta navy as the base and Seahawks green where it could help the headline, accents, and sign-up stand out.
Make the offer easy to follow
I put the offer and the sign-up action where people could find them quickly.
Rebuild for each format
In narrow units, I kept the program and action first. Larger formats gave me room to bring in more of the athlete and the offer.
A clear read.
At every size.
The offer stays recognizable from mobile strip to display unit.
From inbox
to event space.
The email header leads with the offer and athlete; the footer reinforces the partnership. A tall display carries the same system in a vertical composition.
View the event production layouts
